Making cotton ‘top of mind’ for every piece of the supply chain

Cotton Incorporated conducts research throughout the textile product supply chain to help target cotton use.

Whether it’s a buyer for a yarn mill, a fashion merchandiser or a consumer, Cotton Incorporated executives want them to think about cotton first when making purchasing decisions.

Knowing the right approach to accomplish that takes research, and that’s what the Consumer Marketing Division at Cotton Incorporated tries to do at a time the cotton industry is struggling to regain markets from cheaper synthetic fibers.

Kim Kitchings, senior vice president for consumer marketing, at Cotton Incorporated discussed those efforts in a video shot during a presentation at the Multi-region Producer Tour at its headquarters in Cary, N.C.

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