The great food divide

Science be damned: How to communicate effectively with the folks driving the future of food.

When people think about how to tackle major food challenges, whether it’s feeding a growing population or sustainability, the average person thinks differently from those who work in agriculture. 

Jayson Lusk, Purdue ag economist and winner of the recent Borlaug CAST Communication award, has done extensive research on better ways to talk with consumers about food. He lays out a tricky road, but it’s one worth learning and adopting for anyone involved in agriculture. All tables, charts and graphs courtesy Jayson Lusk, Purdue University

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