Ephasis given to marketing tools, strategy

Marketing tools available to cotton producers continue to evolve. Thus, a group of merchants and cooperative officials will talk about those trends and what forces are bringing about those changes during 2001 Beltwide Cotton Production Conference, Jan. 10-11 in Anaheim, Calif.

Moderated by Texas cotton producer William Lovelady, the panel will offer cotton producers guidance on various marketing alternatives by evaluating and comparing current marketing tools and opportunities and sharing what changes will occur in next few years, said NCC's Anne Wrona, who serves as program coordinator.

Panelists include Bruce Groefsema and Ernst Schroeder, Bakersfield, Calif.; Edward Price, Kinston, N.C.; Robert Weil, II, Montgomery, Ala.; and John Mitchell, Memphis, Tenn. Dan Logan, Jr., Gilliam, La., will offer grower perspective.