In a first-of-its-kind collaboration in Texas, three well-established and highly respected wineries have joined forces to create a new winery—4.0 Cellars—and tasting room in the Texas Hill Country to showcase their respective wines as well as to create new wines under the 4.0 Cellars label.
Brennan Vineyards  of Comanche, Lost Oak Winery  (formerly Lone Oak Winery) of Burleson, and McPherson Cellars  of Lubbock have come together to create an architecturally stunning and inviting tasting room and event center on four acres along Highway 290, one of the most recognized wine trails  in Texas.
“Brennan Vineyards, Lost Oak Winery and McPherson Cellars have long-established roots in other parts of Texas, but we want to share our wines and passion for Texas wine with travelers and other wine enthusiasts who visit the beautiful Texas Hill Country,” says Pat Brennan of Brennan Vineyards. “We created 4.0 Cellars with a distinctive level of personal service combined with comfort that will give our guests a special Texas wine experience.”
With a “Hill Country meets urban industrial” design, 4.0 Cellars invites guests to celebrate modern winemaking with the natural beauty and terroir of Texas. The new winery and tasting room offers several venues to relax, enjoy wine and take in the beautiful Hill Country scenery, including:
- Large 5,000-square-foot tasting room with concrete counter top, stained concrete and bamboo floors, to easily accommodate groups
- Private tasting room that can be reserved for tastings, wine pairings, wine dinners and other events
- Outdoor, covered front porch for enjoying wine and summer breeze
- Outside full-service wine bar to order wines by the glass or bottle to enjoy on the spot, adjacent to the special events pavilion
- Special events pavilion for weddings, receptions, and parties, which has a large outdoor fireplace for cool winter days, stained concrete floors, exposed cedar ceilings and steel beams
- Casual seating under a canopy of large oak trees adjacent to the tasting room
An iconic tower and babbling water fountains welcome guests at the entrance, which is located just seven miles east of Fredericksburg. Inside, the industrial, open design is decorated with colorful, modern paintings by local and (other)Texas artists, providing a warm and inviting space.
The winery also includes a 2,006-square-foot wine storage facility and space for winemaking for 4.0 Cellars wines, the first of which will be a Sherry that will be produced in Lubbock by Kim McPherson and bottled at 4.0 Cellars.
“Together, we bring more than 50 years of winemaking experience and hospitality to this new venture, which will introduce travelers and wine enthusiasts to our high-quality wines,” says Gene Estes of Lost Oak Winery, which just won a Double Gold Medal for its 2010 Viognier at the prestigious San Francisco Chronicle International Wine Competition and Gold (and Texas Champion) at the Houston Livestock Show and Rodeo International Wine Competition.
All three wineries are well-known for their award-winning wines, with the 2010 McPherson Roussanne awarded Best in Class and Gold at the 2011 Pacific Rim Competition and Gold at the Lone Star Wine Competition, and the 2009 Brennan Viognier taking home Gold medals in both the 2011 San Francisco Chronicle International Wine and 2011 Dallas Morning News Competitions.
“Coming together to create 4.0 Cellars grew out of all three of us having a dedication to making the best wine from quality Texas fruit, and making wines from warm-climate varieties such as Viognier, Roussanne, Albariño, Sangiovese, and Tempranillo that do well in Texas,” says Kim McPherson of McPherson Cellars.
The winery will charge $10 for a tasting of six wines plus a featured wine of the week, which includes a complimentary wine glass. The tasting fee is refunded with a purchase of two or more bottles of wine. A selection of domestic and international cheeses and deli meats will be offered with seasonal fruit and a sampling of Fredericksburg chocolates.
In the coming months, the winery will host live music and other special events, taking advantage of its near-perfect acoustics in both the tasting room and outdoor pavilion. Its Dean’s List and Honor Society wine clubs offer members discounts on wines, first opportunities to taste and purchase new releases, complimentary tastings, and other special benefits.
Operating hours for 4.0 Cellars are Monday through Saturday, 10 a.m. to 6 p.m. and Sunday noon to 5 p.m. For more information, go to www.FourPointWine.com , or call the winery at 830.997.7470. Follow 4.0 Cellars on Facebook  and Twitter @FourPointWine  for news about events and new wine releases.