Look into new century

USA Rice Outlook Conference set for Vegas THE U.S. RICE INDUSTRY faces a number of challenges as it heads into the new millennium, including trade, low prices, and grower production and management needs.

Recent changes in trade relations with China, the possibility of increased trade with Cuba, and controversy over U.S. involvement in Viet Nam port construction provide ample incentive to participate in this year's USA Rice Outlook Conference, scheduled Dec. 3-5 at the MGM Grand Hotel in Las Vegas.

The annual conference provides a forum for all segments of the rice industry to examine the critical issues that ultimately will affect an operation's bottom line, whether rice producer, miller, marketer or other rice-related business.

The conference program will include rice industry and outside experts to discuss timely information and perspectives on the rice situation today and the outlook for tomorrow.

The conference trade show is the nation's most comprehensive exposition devoted exclusively to rice-related technology, products and services. The USA Rice Outlook Conference also offers anyone involved in producing, milling or selling rice an opportunity to broaden knowledge and make contacts with people throughout the U.S. rice industry.

Program preview - U.S. Rice at Home and Around the World: an in-depth look at the domestic and international situation and outlook.

- State-by-state eice reports.

- Production, marketing and research profiles, plus a national research report.

- Biotechnology.

- Balancing the benefits of new technologies with consumer needs.

- The shaping of domestic farm policy.

- Surveying the legislative landscape.

- International trade pPolicy.

- U.S. rice issues in trade negotiations.

Also, registrants may participate in a number of special events, including Sunday breakfast from 8 a.m. to 9:30 a.m. featuring renowned speaker, Jolene Brown.

Also on Sunday: - A tour of Hoover Dam Tour with lunch on the Desert Princess Paddlewheel is scheduled from 10:00 a.m. to 4:30 p.m.

- The conference registration desk opens at 1 p.m. The USA Rice Outlook Conference's Grand Opening Reception will be held in the Exhibit Hall from 6:30 to 7:30 p.m.

Monday highlights include: - 8 to 11 a.m. General Program.

- 10 a.m. to 1 p.m. Guest Event: Cuisine with a West Coast flair.

- Noon to 1:45 p.m. Luncheon and Rice Farmer of the Year Awards.

- 2 to 5:00 p.m. General Program.

- 5:30 to 7:30 p.m. USA Rice Outlook Conference's Millennium Reception.

Tuesday: - 8 to 11:30 a.m. General Program.

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