Master Marketer comes to Weslaco this month

The Texas Agricultural Extension Service is looking for a few good marketers who want to hone their marketing skills and help their neighbors do the same.

A Master Marketer program will be conducted in Weslaco, Texas, at the Texas Agricultural Research and Extension Center this fall. The first two-day session will be held Sept. 26-27. Other sessions are set for Oct. 10-11, Oc. 24-25 and Nov. 7-8.

Master Marketer is a national award winning, in-depth, intensive risk management education program that teaches participants how to develop marketing plans, evaluate marketing alternatives, manage production and price risk, and teach the skills and discipline necessary to execute the plan.

The 64-hour curriculum is offered as four two-day sessions held every two weeks, and is the most intensive marketing/risk management training provided by Extension anywhere in the United States.

Instructors include professionals from industry and universities around the country. A wide range of topics are covered to enhance marketing/risk management skills.

Case study examples and simulation exercises provide students with experience using real tools they can use on their own farm and ranch operations.

Results of two-year post surveys of participants in the first five Master Marketer classes suggest that using what they have learned has increased their annual gross revenues by 3 percent to 10 percent (or more than $25,000) on average.

Registration fee for the program is $250, and a commitment to work with your county agent to try to start a marketing club. Most of the program cost is covered by grants from sponsors including the Texas Corn Producers Board, Texas Wheat Producers Association, Texas Farm Bureau, the Houston Livestock Show and Rodeo, and the Cotton State Support Committee.

Anyone interested in attending or learning more about this program can get more information by contacting their County Extension Agent. Specific questions can be addressed to Dr. John Robinson at 956-968-5581.

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