Master Marketer program returns to Lubbock

Texas Cooperative Extension is now recruiting for its 2007 Master Marketer risk management education program at Lubbock. This in-depth, intensive program teaches participants how to identify and evaluate marketing opportunities, then design and follow through with sound marketing plans.

“We are looking for a few good ag marketers who want to hone their marketing skills to a finer edge,” said Jackie Smith, Extension economist at Lubbock. “Participants will learn the skills necessary to execute a marketing plan and how to manage risk to improve their profitability.

“Master Marketer training pays direct dividends to the bottom line. A recent survey suggests past participants were able to increase their average annual gross revenues from three to 10 percent, or about $33,000 each, simply by applying their new-found marketing skills and knowledge.”

Master Marketers learn from top industry and university professionals, who apply case studies and simulation exercises in the classroom. The 64-hour curriculum is offered in four, two-day sessions held every two weeks.

The first of four 2007 Master Marketer Program sessions begins on Jan. 3-4, 2007. Subsequent sessions are slated for Jan. 17-18, Jan. 31 - Feb. 1, and Feb. 14-15.

“Registration costs $250 per person,” Smith said. “Statewide demand for this type of training continues to grow, which is why we are bringing the program back to Lubbock. We have close to 150 Master Marketer graduates in the Lubbock area alone.

“Those who enroll should have an intermediate to advanced knowledge of marketing. Anyone who feels they aren’t quite there yet can attend a free futures and options leveling workshop set for Jan. 2, 2007 at Lubbock.”

Checks or money orders for registration should be payable to the Texas Extension Education Foundation. Enrollment for the 2007 Master Marketer Program in Lubbock may be limited, so prompt registration is recommended, Smith said. The registration deadline is Dec. 20, 2006.

“This will likely be the last time we offer this program in Lubbock,” Smith said. “We feel we have reached a high percentage of area producers who are interested and will to make the time commitment. In the future we will shift our emphasis to more advanced one- or two-day workshops for Master Marketer graduates.”

Registration fees pay only a small portion of the program’s cost. Grants from the Texas Corn Producers Board, Texas Farm Bureau, the Cotton State Support Committee, the U.S. Department of Agriculture’s Risk Management Agency, and agribusiness also helps fund the training, Smith said.

Texans can get registration forms or more information by calling Smith at (806) 746-6101, or from their local Extension office. More information on the Master Marketer Program is available online at:

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.