cotton production
A good cotton crop begins with variety selection, which should depend on field history, management capabilities, and desired traits.

Walmart joins Cotton LEADS program

Walmart has joined the Cotton LEADS program supporting responsible production practices by cotton growers.

“Cotton is a major ingredient in many of our apparel and home textile products,” explains Ken Lanshe, Walmart’s vice president, General Merchandise, Technical, Quality and Sustainability. “Through the Cotton LEADS program, Walmart hopes to learn from and collaborate on efforts that U.S. cotton farmers are taking to be responsible and sustainable producers. Our support for the Cotton LEADS program aligns with Walmart’s goal to sell products that sustain the environment.”

Walmart joins more than 480 companies worldwide which recognize both the environmental gains cotton growers in Australia and the United States continue to achieve and their commitment to meeting the challenge of growing sustainable cotton.

“The Cotton LEADS program is at the forefront of the world’s efforts for sustainably-sourced cotton,” says Mark Messura, senior vice president Global Supply Chain Marketing at Cotton Incorporated, a founding member organization of the Cotton LEADS program. “Joining with Walmart in the Cotton LEADS program brings the scale and commitment of an industry leader together with the leaders in cotton sustainability and responsibly-sourced cotton.”

Dr. Jesse Daystar, chief sustainability officer at Cotton Incorporated, notes, “Our leading efforts in the U.S and Australia are rooted in science, measurement and best practices. Companies that join the Cotton LEADS program are aligning themselves with an objective and valid approach to the sustainability challenge.”

Cotton Australia CEO Adam Kay states, “Whether it’s greenhouse gas emissions or soil health, cotton farmers are always looking to implement best practices and technologies so that we can continue to be careful stewards of the natural resources.”

The Cotton LEADS program is a joint effort of the Australian and U.S. cotton industries. Its founding members are Cotton Australia, the Australian Cotton Shippers Association, the Cotton Foundation, the National Cotton Council of America, Cotton Council International and Cotton Incorporated. The program is designed to raise awareness of the responsible growing practices and commitment to continuous improvement among cotton producers in the member countries. More information on the Cotton LEADS program is at www.cottonleads.org.

TAGS: Marketing
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish