The special session will include discussions of homeland security, the new face of doing business with Mexico, the U.S. Free Trade Agreement, trade relations and marketing orders, and a 10-year forecast for the produce industry.
A panel discussion also focuses on strategies on surviving in the produce industry over the next five years. In other sessions, participants will get a glimpse into the factors that will influence the produce industry, both U.S. and international over the next few years. And Tom Stenzel, president and CEO of the United Fresh Fruit and Vegetable Association, will discuss activities in Washington and how they affect the Texas produce industry at the Friday breakfast meeting.
It’s not all business, however. The convention kicks off with the annual golf tournament on Wednesday. Thursday evening offers Viva Las Vegas Night. A silent auction will replace the noisier version this year with all proceeds benefiting the Texas Produce Policy Council’s state and federal political action committees.
Headquarters hotel will be the Sheraton Fiesta Resort, (956) 761-6551.
For more information on registration contact the Texas Produce Association at (956) 581-8632.